In the early 70s, Serge Lutens created his first-ever make-up line at the age of 30 and became a remarkable rising star in the industry. However, he was determined to be unfettered by the image of femininity that was constructed in the past. He subverted the norms of make-up at the time, by virtue of his gift, his pursuit of beauty, as well as his unvarnished and uncompromising vision of beauty. He was dared to reveal the stunning beauty of women by playing with colors and lighting up the face in striking and bold ways.
In just a few months, his unconventional make-up became a formidable weapon for French feminists at the time. Buying Serge Lutens make-up and wearing it in his style meant embracing a new way of living, a way of rejecting authoritarianism. It was a silent yet powerful declaration of expressing your true self.
The success had made Serge Lutens dubbed by the media all over the world “the greatest make-up artist in the world”. Yet, he did not become complacent about his achievement, he was hoping to make another breakthrough! In 1980, his ambition led him to cooperate with the Japanese cosmetics giant, Shiseido, which had yet to be known internationally at the time. With his dedication and enthusiasm, Shiseido could eventually shine on world stage.
Back then, Serge Lutens had already forged an indissoluble bond with Japan. Serge Lutens first visited Japan in 1971 for a business trip. He embarked on this journey with great excitement and ended up creating his new kingdom of make-up.
During his journey, he met Bando Tamasaburo, a legendary practitioner of Kabuki who specialized in female characters. The absolute white foundation with vivid red lips in Kabuki makeup turned him into the perfect woman. This instinctual way of self-expression motivated Serge Lutens to create his own style persistently in the future.
Serge Lutens was also deeply inspired by the determination and the craftsmanship of the Japanese. He had great respect for their professionalism and thought that the sense of insecurity caused by natural hazards like earthquakes, had made them to be well prepared for the uncertainty, ensuring that everything must be under control and maintained in complete order. Their national character has been developed as “delicate, comprehensive and absolute”.
Since the amazing journey, Japanese culture has always inspired Serge Lutens and lead him to redefine the essence of beauty.
Eventually, every encounter happened in Japan had inspired Serge Lutens to create the ‘Nécessaire de Beauté (BEAUTY ESSENTIALS) make-up collection in the 2000s – it is delicate, comprehensive and absolute, allowing women to be a better version of themselves, unvarnished and uncompromising!
Shop 2004A, ifc mall,
8 Finance Street, Central
(852) 2789 2216
Shop B130, Level B1, K11 MUSEA,
18 Salisbury Road, Tsim Sha Tsui
(852) 2602 0823
Kiosk 19-20,1/F, tmtplaza Phase I, 1 Tuen Shing Street, Tuen Mun, N.T.
(852) 6136 3779
Effective Date: Mar 7, 2019
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This “Terms of Use” (“Terms”) provides fundamental matters regarding use of various services provided in the Website (the “Services”).
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For the purpose of the Terms, any and all persons who use the Services, regardless of whether they are identifiable by SHISEIDO, are defined as the users (the “Users”). The Terms apply to all Users of the Website.
The Users who actually use the Services will be deemed to have agreed to the Terms.
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SHISEIDO reserves the right to modify all or part of the Terms in its sole discretion without prior notice to the Users. In such case, SHISEIDO shall give notice of such modification at the Website, and the modification shall take effect at the time of such notice at the Website.
In using the Website, the Users are prohibited by SHISEIDO from conducting the following acts (including acts or preparatory acts which may trigger the following acts):
SHISEIDO will make no guarantee of the integrity and availability of the information which the Users obtain through the Website, including information dispatched from other Users. All Users will make use of the Website on their own responsibility and judgment, and SHISEIDO will not be held responsible for any result of using or relying on such information.
(1) In the event of regular or urgent maintenance of the systems that provide the Services;
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(3) In the event of a power outage, fire, earthquake or any other force majeure that makes provision of the Services difficult; or
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This Website makes use of following highly secure technologies, and maintaining a high level of security.
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